Virtual events vs face-to-face events. Today you can enjoy the benefits of both for a successful event.
Today, talking about virtual events vs events in presence is completely normal.
But what would have happened if we had only done this a few months ago?
If in 2019 someone had talked about any event we would have immediately thought of a Physical Event, a moment of public or private sharing in presence. Today the same word leads us (sometimes improperly) to think of virtual platforms such as Zoom, Teams, and remote meetings.
A virtual event is much more than a mere link
Some think that a simple call on Zoom with many participants can be defined as an Event, but it is not. A Virtual Event is much more than a link sent by e-mail.
Let’s start from the beginning:
● Why do you need to organize an event?
● Who do you address to?
● What goal do you want to achieve?
Let’s see it with two simple examples.
CASE 1: Project organization internal sharing.
This is the classic case in which, before the pandemic, everyone sat around the table in the meeting room and the boss, with the project manager, showed the presentation to the team. With a purely informative purpose.
It was not an event before and it is not today, which is why this type of meeting is held t on the virtual platforms mentioned above such as Zoom, Google Meet.
CASE 2: Presentation of new product to customers
On the contrary, in this situation we review the real events that had as objectives, certainly that of presenting the product, but also of:
● leave your mark
● generate a memory
● stimulate an emotion
● build relationships
It is not easy to generate emotions and build relationships in presence, let alone through a screen. How can you think of creating something that leaves its mark by simply exploiting the tools that are used for day-by-day meetings?
There are numerous tools that technology makes available to create high-impact virtual events:
● 3D animations
● live chat
● data collect
● technical assistance service
● organizational secretariat
(just to name a few)
Having them available without knowing their real potential is like keeping a Ferrari in the garage.
Are virtual events so different from physical events?
Certainly, the advent of Virtual Events was dictated by necessity but over time it has evolved and we believe it will remain by choice since each type of event has its advantages.
Virtual Events vs Presence Events
|Presence Events||Virtual Events|
|Possibility of linking a visit to a city to the event.||No restrictions or geographical limitations for participants and speakers.|
|Meeting in person.||Virtual meeting between the participants.|
|Possible limits on the number of participants.||No restrictions on the maximum number of participants.|
|It can be declined as a green event but has more impact than a virtual event.||It allows you to have a greener impact.|
|Time to dedicate to travel to reach the event venue.||Time savings for transfers.|
Organizing a Physical Event is certainly an enriching experience and allows you to have moments of work interspersed with others of conviviality (lunches, dinners, activities, and visits), but an event like this obliges sellers to dedicate time to transfers that they could have instead use to work and bring results.
In these cases, the Virtual Event is much more than a mere alternative, but it could be the winning choice that allows everyone to achieve the desired results.
The future is in hybrid events
In our opinion, the future of Events will be extremely interesting thanks to the integration between the two modes. We will have the opportunity to return to Physical Events that will inevitably be different from those we knew thanks to what we learned and used in Virtual Events that will be adapted for Physical Events making them more modern, multi-channel, digitized, and unique.