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MICE tourism in Milan: the post covid turning point

Milan is the capital of the meeting industry and, despite the pandemic, it is ready to restart: MICE tourism in Milan in the post covid

The city is ready to rise again after difficult months with the return of MICE tourism to Milan.

Milan has always been a perfect destination for tourism and the meeting industry. It has not let the pandemic knock it down, and it is already preparing to restart with great energy in the Meetings, Incentives, Conferences, and Exhibitions sectors. How? Through the promotion of the destination and new projects in attractions and hospitality.

The Italian plan for reopening works on the gradual restart of the MICE sector. After more than a year of stop, business tourism is optimistic about the future.

Milan especially is proving to be ready to restart. In the last year, it invested to come back to the market with an increasingly rich and structured offer, capable of responding to new challenges and satisfying all the needs of travel sectors and corporate events.

An example of this investment was the birth of the YesMilano Convention Bureau in December 2020 to become the promoter and catalyst of the MICE and leisure tourism offer of the city.

Besides, the city administration is investing in redeveloping various areas in the city center as in the suburbs. These investments aim to renew the image of the city and encourage the rebirth of undervalued areas. The keywords of this renewal are: innovation, sustainability, and green to transform Milan into a more human-friendly city

New cultural proposals for tourism in Milan

In addition, there are numerous innovations in the world of culture with the opening of new museums and cultural spaces. Besides restoration and expansion of already well-known museums, innovative spaces have been created, like the MEET Digital Cultural Center, the Co_atto Space in Porta Garibaldi, and the Muri Liberi project, which is changing the city landscape through street art.

There is also news in the hospitality and services with impressive projects. For example, the San Siro Thermal Theater will create a space with swimming pools, saunas, relaxation areas, and paths where citizens and travelers can find an island of peace in the city frenzy.

The meeting industry and MICE tourism in Milan can only benefit from these massive projects. Milan’s image is changing and improving to become more and more green, liveable, colorful, and full of attractions and artistic-cultural proposals.

Mice tourism in Milan: not just a business destination

The Milan of the future will no longer present itself as a simple business destination, as an economic center of Italy. It is a destination offering participants of meetings and conferences a high-quality professional and personal experience, enriched by high-level hospitality and unique moments of entertainment and relaxation.

The city offers a wide range of attractions and cultural activities, which can adapt to all formats of future corporate events, whether they are physical, virtual, or hybrid.

A sign of optimism for the meeting industry comes from the confirmation of the Salone del Mobile from 5th to 10th September 2021, in an “innovative, iconic, unique” form and full compliance with anti-Covid regulations.

The Salone del Mobile and the Fuori Salone, among the most popular events in terms of numbers and richness of proposals, will open the way for future events and dictate the new formats of the meeting industry.

So, Milan is ready to safely welcome groups and travelers with a new spirit and a series of new, innovative, and quality proposals.

Choose Milan as the destination for your next event.

We at Gaya Events will support you in organizing and selecting the experiences that best suit your needs!