Christmas 2020 will (unfortunately) go down in history as the first Christmas with the Covid-19 pandemic. We still don't know exactly what will change, but here are some useful tips for companies...
In this surreal climate, talking about corporate Christmas gifts may seem difficult. Yet, despite everything, Christmas is the most engaging holiday of the year. Certainly, the climate we are currently breathing leads us to consider the Christmas holidays as a secondary topic, almost futile in the face of the suspended situation in which we find ourselves due to the return of the health emergency and the economic-social crisis that accompanies it.
But yet…
2020: A Different Christmas for Everyone
We feel demoralized, broken. We struggle to be optimistic, confident, happy.
Well, let's face it, Christmas is finding arid ground on which to grow this year...
However, to face this difficult period humanely, we must try to glimpse the light, the way out, the hope.
Regardless of any belief, Christmas is certainly a bearer of life and therefore we must live it as a hymn to existence, with its problems and its joys.
We must certainly take this opportunity to thank our collaborators, our customers, all the people dear to us who have been close to us, perhaps just when we needed them most.
In this sense, Christmas takes on a different, deeper meaning this year.
Corporate Christmas Gifts
It follows that the gift becomes a symbol of gratitude and no longer of enrichment.
Also because it will probably be the only way (besides virtual events) that we will have available, given that we will certainly not be able to meet for aperitifs warmly hugging each other, nor will we be able to organize company dinners in person.
However, corporate Christmas gifts must have very specific characteristics that include:
- quality
- usefulness
- uniqueness
In this way the company will also have a very precise image return.
Quality. The object must be functional. A poor quality gadget could be damaging to the company's image. The message that is received by the recipient is that of poor care or attention towards employees or customers.
Utility. The gift must be an object that has a real use in the life of the person receiving it, otherwise it will become yet another ornament or gadget to be put away for who knows how long.
Uniqueness. If the goal is to be original and to be remembered, you have to focus on the uniqueness of the gift. This does not mean choosing extraordinary and expensive gifts, but it means giving a personal, unique and distinctive touch to the gift.
Some advice for your 2020 corporate Christmas gifts
The first tip is to personalize the gifts with phrases or the company logo.
It's not the only one. Here are some ideas, from the simplest to the most original.
Definitely i gourmet gifts they are an evergreen: from classic Christmas hampers, artisanal panettone or chocolates for every taste, to kit boxes with recipes from starred chefs to try out with the family, wine boxes for tasting itineraries that will also bring you closer to the history of the wine you are enjoying or cocktail boxes to create your favorite aperitif from the comfort of your own home.
A must will be the technological gifts, in the era of smart working all the accessories related to this area will certainly be welcome: table cell phone holders with headphones and touch pens, nice customizable mouse pads, footrests, speakers, smartphone chargers are just some of the immense technological world in which to get lost…
They will certainly be very effective. solidarity gifts, perhaps by purchasing the classic pandoro or panettone from organizations that are particularly in need of funds during this period, such as civil protection or emergency volunteer associations, without forgetting all the other organizations that deal with research or the most needy.
It seems that Nature is making its voice heard… so the green gifts: ecocubes with seeds to plant, wooden cutlery or kitchen plates, bamboo cups, water bottles, fertilizer bars, and why not? Adopt or give a plant to help parks in difficulty or simply to give a hand to the Planet.
Too many ideas?
We will certainly be able to advise you best, for now we wish you a Merry Christmas!
